A few days ago I was invited to the presentation of the Winter Collection at the unique shop UP TOWN LISBOA, event organized by João Libério. UP TOWN LISBOA is located in Rua da Misericórdia 68. It opened its doors in May this year and its owners Bruno Ferreira and Jacob Jan de Graaf have their own philosophy: "Be different, be unique... be yourself" and this philosophy its on the clothes they sell. Brands like the Spanish ES Collection and Addicted, Ganesh, Henry Cotton's, the Dutch Scotch & Soda or the English Ben Sherman, share the space with the underwear collection of Bjorn Borg, 2xist and the sexy Andrew Christian. Last Summer UP TOWN LISBOA sold the ES Collection and Addicted collections of swimwear with the peculiarity of having "wonderbra" for men. But they don't just sell underwear and swimwear. The ready to wear collection of Scotch & Soda is fresh, cool and with high quality and design. Henry Cotton's proposes a different concept of fashion, american's looks with thin ties and bow ties as predominant items. Henry Cotton's also have blazers with a 30's vintage cut easily recognizable. Ben Sherman is the brand that represents the most the "Brit" Style. It was released in London at the height of the mod movement and became the brand used by the followers of this style. Therefore Ben Sherman has always been linked to music and can see groups habitually wearing British clothing brand. I have to mention the underwear collection, comfortable and with cool materials it feels like you're wearing nothing apart from they look great with fantastic design.